Johnson’s | Johnson’s 125 Years



BBDO Guerrero launched #AllForBaby — an integrated campaign for Johnson’s Baby to commemorate the brand’s 125 years of unwavering commitment to always give the best for babies.

Set for a year-long roll-out across South East Asia, the #AllForBaby campaign is anchored on a hero film that mimics the Herculean role of mothers in stopping at nothing to keep her child safe. It reinforces the power of a parent’s touch; creating a world where every child can thrive. It speaks of a timeless message of safe and protective care – something Johnson’s has been delivering for 125 years.

The #AllForBaby campaign broke with a launch event in the Philippines, aptly timed on January 25 (1/25). Launches in Singapore, Malaysia, Vietnam, Thailand and Indonesia soon followed. The campaign featured on social media, radio, billboards, and in-store touchpoints.