Mumbrella Asia Feature

Ad agency BBDO Guerrero has released an ad for a new life insurance client that shows how the company is helping a remote island in the Philippines with no electricity to watch this weekend’s Pacquiao Vs Mayweather fight.

The ad shows a crowd of people on Bantayan, a remote island in Cebu still recovering from the effects of Typhoon Haiyan, gather to watch the Pacquiao fight, which is scheduled for 3 May in three days’ times. The people are wearing ‘Go Manny!’ headscarves in Pru Life UK brand colours.