BBDO Guerrero launches television commercial and digital video for Pru Life U.K.

BBDO Guerrero has just released a television commercial and digital video for Pru Life U.K.

Timed around the Pacquiao-Mayweather fight– the biggest boxing match of the century, the agency produced a campaign that revolves around Pru Life UK’s support of various areas affected by supertyphoon Haiyan. In this particular campaign, Pru Life UK decided to bring live viewing of the iconic fight to the community on Bantayan Island, near Cebu.

Developed by BBDO creative team, Dale Lopez, Rachel Teotico-Yulo, and director Lyle Sacris, the campaign depicts how Pru Life UK values the care, development and well-being of society.

See video below: