BBDO Guerrero launches new thematic campaign for Red Ribbon

BBDO Guerrero developed a new brand platform for client Red Ribbon, the bakeshop brand of conglomerate Jollibee Foods Corporation.

Red Ribbon’s new campaign talks about how people go the extra mile to give what’s special to people they love. And to bring this to life, the brand introduces its newest ambassadors: Paul Soriano, Toni Gonzaga-Soriano and their son Seve, making their first appearance as a family.

Red Ribbon Marketing Head Kent Mariano shares: “We at Red Ribbon have been looking forward to the launch of this campaign and we couldn’t be more excited to share this sweet message to every Filipino family. We have worked very closely with BBDO Guerrero, our research team, and our customers in surfacing the most relevant insight and communicate it in the most compelling way. I am very pleased with the outcome of that collaboration.”

BBDO Guerrero Managing Director Francine Kahn-Gonzalez shares: “Our campaign supports what Red Ribbon has always been known for – good quality products. We hope to simply remind people of this, to choose something more special for the people who are special to them… ‘When you care a little bit more, make it a Red Ribbon’.”

When you care a little bit more, make it Red Ribbon.

What could Daddy Paul and his son Seve be up to? Find out what happens when you choose to care a little bit more. #MakeItRedRibbon #RedRibbonPH

Posted by Red Ribbon on Saturday, March 10, 2018