BBDO Guerrero launches a 2018 annual organizer for Snickers – in March
BBDO Guerrero showcases a new take on the Snickers’ “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganizer – a premium and special organizer launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia.
Snickers and BBDO Guerrero wanted an interesting way to kick off 2018 and did so by creating the Snickers Disorganizer – released in March, not January like other organizers.
The Disorganizer is a planning tool that depicts one’s life when hungry – clueless, misleading, confused, and overall chaotic – on every single page.
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The limited edition souveneir was given to members of the press during the Philippine launch of Snickers Oats. Shortly after, Snickers Disorganizer was also released in the Malaysian market.
In addition, winners of an existing Snickers promo, which is ongoing in Malaysia and Philippines, can also receive the premium item.
“We are happy to have launched a unique and fun organizer with BBDO Guerrero that captures the message of what the brand has been long known for globally.” says Pek Kuan Yee, Category Business Unit Director of Mars-Wrigley Confectionery Developing Asia.
“The Snickers Disorganizer offers hope to confused and disorderly people everywhere. Because you’re not you when you’re hungry,” says David Guerrero, Creative Chairman of BBDO Guerrero.