BBDO Guerrero celebrated fun Filipino food in new campaign for DOT and Jollibee
BBDO Guerrero launches a new food campaign for the Philippine Department of Tourism and Jollibee that shows us the fun doesn’t stop at our destinations.
Aptly titled—”Eats. More Fun in the Philippines”, the campaign serves up a wacky and colorful take on Filipino cuisine that pokes some innocent fun at contemporary food show tropes.
WATCH: The Department of Tourism’s (DOT) national tourism campaign “It’s More Fun In The Philippines” gets a timely and tasty twist with the agency’s partnership with the country’s beloved food brand – Jollibee. "Eats. More Fun In The Philippines" showcases the country’s rich cuisine and dining culture featuring notable chefs, Chef JP Anglo and Filipino-American Celebrity Chef Jordan Andino, and YouTuber creator and comedian Mikey Bustos.#ItsMoreFunInThePhilippines#EatsMoreFunInThePhilippines#DOTxJollibee
Posted by Department of Tourism – Philippines on Sunday, 1 September 2019
The commercial is hosted by an all-star cast including: celebrity chef, Jordan Andino—the rising talent behind the NYC Filipino taqueria Flip Sigi and local hotshot, JP Anglo—former judge of MasterChef Pinoy Edition whose restaurant Sarsa is a Pinoy staple. Topped with the fresh comical repertoire of local comedian, Mikey Bustos and the lovable antics of our favorite dancing bee himself, the campaign is sure to put a smile on your face and tasty Filipino food on your radar.
From L-R: Mikey Bustos, Jordan Andino, JP Anglo
The spot was directed by Sid Maderazo with music arranged by Syn Music, who parodied today’s dramatic instrumental openings with an added local twist of Philippine Rondalla and Kulintang.
“Eats. More Fun in the Philippines” is set to roll out in several markets within the year. The campaign consists of a whole range of creative materials celebrates the Philippines’ unique fusion of flavors and fun eating traditions. Viewers are treated to a spread of Filipino favorites—from the classic adobo and homegrown Chickenjoy to a party-sized bilao of pancit palabok and vibrant boodle fights that are both a feast for the eyes and the appetite.
Francis Flores, Jollibee Global Brand CMO and concurrent JFC Philippines Country Business Group and Jollibee Philippines Marketing Head, shares: “We are thrilled to partner with the Department of Tourism and help promote the country’s top commodity: Food. We can’t wait to share the Philippines’ flavors to the world. It’s been great collaborating with BBDO Guerrero on this initiative.”
BBDO Guerrero Creative Chairman David Guerrero adds: “It’s been a tremendous honor for us to work with the Department of Tourism and Jollibee in showcasing our country’s delicious food to the world.