Adfest unveils 2016 program line-up

Adfest 2016 has unveiled its much of its program for this year’s festival, which runs over four days from March 16 to 19 in Pattaya, Thailand.

Speakers already announced represent some of the world’s most renowned creative companies including AKQA (Shanghai), FITCH (Singapore), McCann Worldgroup (Melbourne), Contagious Communications (London), M&C Saatchi (Sydney), Curious Film (Sydney), Meerkats (Perth) and Proximity Worldwide (Singapore).

Popular sessions returning to ADFEST this year include The Gunn Report, presented by Emma Wilkie; The Fabulous Four film premiere, moderated by Thailand’s Sihabutr Xoomsai; and three Jury Presidents Crossfire sessions, moderated by Pollen’s Brett Mitchell, BBDO Guerrero’s David Guerrero, and McCann Worldgroup’s Charles Cadell.

New sessions include:

Music for Commercials: Part Human, Part Machine? – Tracks & Fields, Berlin (Wednesday March 16, 4 PM)

Christian Mix-Linzer and Steve Bartlik of Tracks & Fields in Berlin will present a session on how great technology today can work in favour of creatives,

“We will look at the role of technology in the creative process of selecting music for campaigns. There is no doubt that creative craft – a great ear, musical knowledge, out of the box thinking, experience in matching music to picture and a strong vision – is paramount. While for a long time this craft has seen little technological improvement besides the use of Spotify and Soundcloud, we now see creative music agencies building workflow apps and music supervision companies tapping into API’s to have their creativity be influenced by data and automation.

“But at which stage will technology lift your project to the next level, and when it will only create mediocrity? The aim of our presentation is to show when creative work can be leveraged by technology,” says Mix-Linzer, CEO & Music Supervisor at Tracks & Fields.

Mix-Linzer started his first record label at the age of 16 and has worked in the entertainment industry ever since. Bartlik is Managing Director and Music Supervisor at Tracks & Fields. He started making music at the age of thirteen. Four years later, he started organizing the first open air electronic music festivals in Germany.

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