Lather. Wash. Save the Earth.

8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.

Introducing The Dissolving Bottle.

https://t.co/gpvSp2awFS

#BBDOPOV: It is only with creativity and an empathetic understanding of consumers that data can truly prove its value.

Read the whole article: https://t.co/ZJDjx63IEN

#BBDOPOV: Much as we rely on data for its accuracy, we need to remember that consumer behaviour is not always logical. There is always an element of emotional response that needs to be influenced by the power of creativity.

Lather. Wash. Save the Earth.

8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.

Introducing The Dissolving Bottle.

https://t.co/gpvSp2awFS

#BBDOPOV: It is only with creativity and an empathetic understanding of consumers that data can truly prove its value.

Read the whole article: https://t.co/ZJDjx63IEN

#BBDOPOV: Much as we rely on data for its accuracy, we need to remember that consumer behaviour is not always logical. There is always an element of emotional response that needs to be influenced by the power of creativity.

Lather. Wash. Save the Earth.

8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.

Introducing The Dissolving Bottle.

https://t.co/gpvSp2awFS

#BBDOPOV: It is only with creativity and an empathetic understanding of consumers that data can truly prove its value.

Read the whole article: https://t.co/ZJDjx63IEN

#BBDOPOV: Much as we rely on data for its accuracy, we need to remember that consumer behaviour is not always logical. There is always an element of emotional response that needs to be influenced by the power of creativity.

Lather. Wash. Save the Earth.

8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.

Introducing The Dissolving Bottle.

https://t.co/gpvSp2awFS

#BBDOPOV: It is only with creativity and an empathetic understanding of consumers that data can truly prove its value.

Read the whole article: https://t.co/ZJDjx63IEN

#BBDOPOV: Much as we rely on data for its accuracy, we need to remember that consumer behaviour is not always logical. There is always an element of emotional response that needs to be influenced by the power of creativity.

Lather. Wash. Save the Earth.

8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.

Introducing The Dissolving Bottle.

https://t.co/gpvSp2awFS

#BBDOPOV: It is only with creativity and an empathetic understanding of consumers that data can truly prove its value.

Read the whole article: https://t.co/ZJDjx63IEN

#BBDOPOV: Much as we rely on data for its accuracy, we need to remember that consumer behaviour is not always logical. There is always an element of emotional response that needs to be influenced by the power of creativity.

Lather. Wash. Save the Earth.

8 million tons of plastic end up in the ocean every year. So we made a simple solution to encourage more people to ditch the shampoo bottle.

Introducing The Dissolving Bottle.

https://t.co/gpvSp2awFS

#BBDOPOV: It is only with creativity and an empathetic understanding of consumers that data can truly prove its value.

Read the whole article: https://t.co/ZJDjx63IEN

#BBDOPOV: Much as we rely on data for its accuracy, we need to remember that consumer behaviour is not always logical. There is always an element of emotional response that needs to be influenced by the power of creativity.