Snickers | Disorganizer

2018

 

BBDO Guerrero showcases a new take on the Snickers’ “You’re not you when you’re hungry” campaign with the introduction of the Snickers Disorganizer – a premium and special organizer launched alongside the release of Snickers Oats; the newest variant coming to Southeast Asia.

Snickers and BBDO Guerrero wanted an interesting way to kick off 2018 and did so by creating the Snickers Disorganizer – released in March, not January like other organizers.

The Disorganizer is a planning tool that depicts one’s life when hungry – clueless, misleading, confused, and overall chaotic – on every single page.