Pedigree | Read to a Dog

2017

 

For almost 40% of kids, learning to read is a struggle. Their lack of confidence and their fear of making mistakes hold them back. But with the right teacher, they can progress almost three times faster in their reading.

‘Read to a Dog,’ BBDO Guerrero’s latest campaign for Pedigree Philippines, launched with an online film that tells the story of a boy who has trouble reading until a dog comes into his life.

Awards
  • Kidlat Awards 2018 - Promo and Activation
  • Youtube Ads Awards 2017 - Health and Nutrition