BBDO Guerrero brings gaming and motocross together in epic Mountain Dew campaign
When offline and online thrills collide, the feeling is like no other.
A new 30-second film from BBDO Guerrero shows how Mountain Dew charges a biker to ramp up his usual ride with augmented reality. His quest for a bottle of Dew goes next level in the motocross circuit turned ocean, where a fearsome shark is at his heels.
To bring the film to life, BBDO Guerrero partnered with The Mill Los Angeles. Director Robert Sethi and Creative Consultant Brent Bonacorso worked to make the visual effects and the story equally powerful.
The campaign has already launched in the Philippines and Pakistan, with more markets following soon.