The most effective creative agency in the Philippines

BBDO Guerrero were awarded the prestigious “Agency of The Year” trophy at the 22nd Philippines Advertising Congress held in Naga City on 19th November 2011.

These awards mark the pinnacle of Philippine advertising and give out “Araws” – which stands for Ad-Board Recognition Awards – which mark not just creativity in craft but also the link with effectiveness. They are voted by members of the communications and client communities alike.

BBDO Guerrero won three gold awards – two in print for their Saridon advertising for Bayer Philippines and also in digital for their hugely successful viral campaign for Pepsi Pinas – a pastiche of the old action films from the seventies and eighties. In addition, they won awards across their client portfolio for FedEx, Bayantel, Johnson & Johnson and Sky Broadband.

This marks an excellent couple of months for the Agency where they had been voted the country’s “Best In Creative” by the 4As committee, the leading Digital Agency in the IMMAP Boomerangs and successful showings at both Spikes and LIA.

David Guerrero, Chairman and Chief Creative Officer, said, “This is a tremendously important result for us. We are always delighted to be acknowledged for our work but it is particularly pleasing when we are awarded because our creativity has been allied to actual effectiveness. This is after all, the why we do what we do”.

He continues, “Crucially, many of our most significant clients were represented, endorsing the BBDO philosophy that the best work works best. It is a credit to the partnership that we have with our clients that we are able to compete so well at this most important of award shows and we are delighted to share our success with all of them”.