The Bottle Tree
BBDO Guerrero put their award-winning creativity to an unusual use when they won a competition for Philippines 4As advertising agencies to create an innovative Christmas Tree design in Ayala Triangle Gardens.
The competition was sponsored by Ayala Land as part of their traditional show taking place to highlight the excitement of the Makati CBD and through the 4As invited the advertising agencies of Makati to put their creativity to the test.
BBDO Guerrero designed a tree that was decorated entirely with recycled plastic bottles that were hand-painted to show a range of characters from superheroes to Pacquiao & Mayweather and of course Santa and his reindeer. All of the agency was involved in painting and decorating each of the 111 individual decorations.
The Agency chose to do this in order to highlight their connection with MyShelter foundation, a charitable organization dedicated to sustainable living solutions who have created an innovative technology that allows a simple recycled plastic bottle to bring low-cost lighting solutions to areas of limited access or no electricity.
This initiative, called Isang Litrong Liwanag (One Liter Of Light) has a stated aim of installing one million bottles in 2012. BBDO Guerrero has already brought their client Pepsi on board as a key supporter of the initiative.
Ayala Land presented the agency with a cheque for 100,000 PHP which was donated to MyShelter.
Tony Harris, Chief Executive of BBDO Guerrero | Proximity Philippines, was clearly delighted and added, “Not only is this a great way to promote the noble work of “The Liter Of Light” initiative, but also a wonderful way to highlight what has been a great year creatively for us and how creativity is found in every corner of the Agency. The whole Agency contributed to this and I am very proud of their efforts and the spirit of camaraderie this engendered. Christmas starts here”.