Quaker Power Meals
BBDO Guerrero launches Quaker Power Meals on Starworld.
For more than 130 years, Quaker has been providing healthy and high-quality oats. The company started selling breakfast cereals in 1877 and has continually expanded their expertise in oats, healthy snacks, and cereal drinks.
As the market leader in hot cereals, Quaker Oats Philippines wanted to develop recipes that suit the everyday Filipino. They wanted to show that oats could be incorporated in various meals. So in 2014, the company partnered with businessman, athlete, health buff, and all-around adventurous guy Erwan Heussaff a.k.a.The Fat Kid Inside to create Quaker Power Meals. They released 20 recipe videos that feature dishes with the goodness of oats that help keep you going throughout the day.
This year, The Fat Kid Inside returns to Quaker Power Meals, with the show now airing on television as well as online. Erwan, his team and the BBDO Guerrero team – Jao Bautista, Jamie Que, Eboy Fernandez, Roshann Nandwani, Kaine Sanchez, and Angelica Uy collaborated to create a program that offers a glimpse into Erwan’s active lifestyle beyond the kitchen’s four walls. Quick, easy and healthy recipes are still the heart of the show. But Erwan also touches on almost every aspect of healthy living—from fitness to meal planning to how to order in a restaurant.
Quaker Power Meals is aired on Starworld every Wednesdays at 9:45 pm. Replays are as follows:
Thursdays – 6:55am; 10am; 12:10pm
Saturdays – 7:40pm
Sundays – 1:10pm, 8:45pm
Recipes can also be viewed on quakeroats.ph or The Fat Kid Inside’s Food Spot on YouTube.