Proximity Shop gains 3 new assignments

Proximity Shop, the shopper marketing arm of BBDO Guerrero | Proximity Philippines has made an impressive start to the year by scooping three new assignments.

The first from Terry SA Inc. is to develop in-store retail display merchandising for the world-famous Havaianas brand to appear across the country.

The next assignement is from Bigg’s Diner and covers the development of the entire brand strategy covering in-store merchandising and local implementation.

Finally, working alongside their sister company BBDO Guerrero, they have picked up several retail tasks from Pepsico to provide in-store merchandising and promotional development for Quaker.

Proximity Shop was opened in October 2011 and was set up to expand the agency’s existing offering by providing creative advice and expertise within the retail environment. Their remit covers all aspects of the shopper experience from retail design to in-store display.

Heading up this operation are Aya Montebon and Chin Pangan who had been founders of TRZ but had previous shopper marketing experience across a range of famous brands and clients during their time at McCann WorldGroup and Ace Saatchi respectively.

Aya Montebon, the Director of Proximity Shop, said,  “The collaborative spirit within BBDO Guerrero gives us an edge in producing through-the-line solutions for our clients.  It has been a very productive first 5 months for Proximity Shop, with several new business assignments on top of shopper-focused projects for the current roster of BBDO Guerrero clients”.

Tony Harris, Chief Executive of BBDO Guerrero | Proximity Philippines, said, “it is particularly pleasing because the assignments cover such a breadth of what the team at Proximity Shop can do – display, brand strategy, field audits and promotion to name but a few”.

He continues,” We are delighted with Proximity Shop having such a strong start to the year. This mirrors exactly the blueprint for growth from both new assignments and also, by deepening our range of offerings to existing BBDO relationships”.