news

Party pictures

Here are some of the pictures we’ve found from the party (thanks Lynne!). Quite how they interpreted the brief of Beach Blockbuster is for you to work out.

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We’re contagious.

And that’s a good thing. Our FedEx Changing World campaign has been named one of the Most Contagious, er, Things, of 2010 by Contagious Magazine – ‘the bible of “non-traditional” marketing.’

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You + bottles = classes for kids

The Pepsi bottle school project takes old plastic bottles and recycles them into building materials for schools. Here is what one of the collection bins looks like. Since Insular Life Insurance is one of the campaign corporate sponsors we don’t have to go far to donate our empties. Meanwhile the school is coming up fast and we should be seeing it finished early in the new year.

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Party tomorrow… the excitement mounts

Our Christmas Party is happening tomorrow night. And we’re all gearing up for the theme of Beach Blockbuster. Naturally there has been a fully integrated campaign to get people to come along. Here’s one of the pieces in it: featuring our ECD Tin Sanchez. On a horse. However, as with a lot of digital work there are already privacy issues. As she said: “Hey where did you get full-body shots of us?”

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Number one in the rankings

In the inaugural adobo magazine creative rankings – covering both local and international shows – we came out on top over our closest rivals. Congratulations all.

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BBDO/Proximity Asia shortlisted for Network of the Year

We have been shortlisted in the ‘Creative Agency Network of the Year’ category at the Campaign Asia Pacific awards 2010. Proximity Asia has also come through in the ‘Digital Agency Network’ category. We actually won the network award in 2008 so it would be nice to get it back. Results will be announced on the 14th December in Singapore. Other nominations include regional Chairman Chris Thomas in the Asia Pacific Agency Head of the Year category. Proximity Singapore in the Digital Agency category and BBDO/Proximity India in the India and Subcontinent ‘sub-regional’ category.

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FedEx shows Asia-Europe capability in new campaign.

Our new campaign for European shipments was recently launched across the region. The official press release reads as follows:

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We Deliver Globally

We’ve just launched on behalf of our Client, FedEx  the next evolution of our ambitious global advertising effort, “FedEx Delivers to a Changing World.”  The heart of the campaign is a digital web experience that puts global business trends and insights at visitors’ fingertips.

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Postcard From Cape Town No.5: Smart Copy

Meggy has been dutifully sending her dispatches from Cape Town, but due to an overloaded blog admin last week… her update has only just been added to the blog…sorry Meggy

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It’s All Gone A Bit Spooky

It’s Halloween at the BBDO | Proximity office as we play host to the children and young relatives of our staff for our ‘Trick or Threat’ afternoon of ghastly and ghoulish fun…

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Postcard From Cape Town No.4: Robben Island

This week, Meggy went to Robben Island, home to Nelson Mandela for most of his 27 years in captivity during the struggle for freedom and the end of apartheid

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