news

A lion d’argent for Saridon—and network of the year too

We’re happy to be one of the 18 agencies that contributed to our Network of the Year win at Cannes. It’s an unprecedented five years out of five now. And next year our Silver Lion winners for Saridon, Gary and Rey, are hoping to make it on stage as Gold winners. We’ll get them as far as the Palais. But those final few steps are going to be up to them.

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Pepsi Pinas goes global

Our new two minute spot for Pepsi Pinas launched on Sunday. And in just three days it has shot into the top 30 of the global viral video chart. (Number 28 as of Tuesday night.) The video pays tribute to the Pinoy action movie genre of the 1980s. With flares, eyepatched villains and owner-type police jeeps. See the link for details.

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What has digital done to agencies?

That was the title of last night's webinar, hosted by IMMAP the Internet and Mobile Marketing association of The Philippines. This first installment of a 4-part Webinar series Digital led by David discussing how the digital space has added an exciting dimension to how creative agencies like ours think and move. Here is a link to the presentation.

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Lightning strikes 31 times at Kidlat

BBDO Guerrero and Proximity Philippines were the most awarded agencies at the recently concluded Kidlat Awards in Boracay.

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Sky Broadband TV campaign a hit in print

Legendary Business World columnist Nanette Diyco recently wrote some nice things about our new TV campaign for Sky Broadband. The spots ask you to get ready to live life as fast as their super-fast 5Mbps Plan. You can read the story here:

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FedEx gets in the book at D&AD;

Our Integrated Digital Campaign is one of just five campaigns worldwide to achieve in-book status at this year’s D&AD; awards. More details to come but meanwhile congratulations to all involved with this campaign in the agency – and to our collaborators in client service at BBDO NY, web development at grow interactive and media at OMD NY.

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Lynch Mobs and The Socially Promiscuous

So what do bras with large cup sizes, lynch mobs and Rage Against The Machine all have in common? They’re all central to the themes explored in by Mark Iremonger, Head of Digital and Planning for Proximity London, in the office’s latest white paper provocatively titled “Lynch Mobs, New Media Moguls and the Socially Promiscuous.” The piece deftly explores the current state of the social media union in the United Kingdom and brings to the forefront compelling case studies that underline the forces at the forefront of the space in 2010. Are you socially promiscuous or potentially the next great new media mogul in the making? Find out…

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New work for Saridon

Saridon is an anti-headache product from Bayer. Unlike its Paracetamol competition, the brand claims proven faster headache relief. Targeting chronic and severe headache sufferers, Saridon is seeking to own the positioning against ‘persistent headaches.’ These headaches are typically aggravated in working situations, as shown in this new campaign.

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Happy Holidays

The blog’s been taking a bit of a seasonal break at the beach. So posts have been somewhat erratic. But this picture seemed to capture the festive spirit well. As today is the last official working day of 2010 we wish all our readers Happy Holidays and all the best for 2011.

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Creative and Finance lunch

Not the usual combination. But one that worked pretty well. We had a great lunch, stayed well within budget and therefore have extra funds to donate to our Christmas charity, Childhope Asia Philippines.

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New Senior Planner

We are very happy to announce that Cristina Buenaventura has been promoted to Senior Planner. Buens, as she is known, has been a star contributor to the work. As our planning director Eileen Borromeo put it: “Cristina is a natural talent. Her tenacity and spirit saw her through campaign after campaign, producing consistent and excellent results. Her contributions led to well-celebrated campaigns like Bayan’s Lola Techie and Modess Angels amongst others. Her promotion is well-deserved and an acknowledgement of a job well done.”

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Our new Creative Director

And where better to get him from than inside the agency. Dale has made fantastic contributions to the work over his time with us. Winning Clios, One Show Pencils and other shiny bits and pieces for clients like HP, Pepsi and FedEx. He prefers wheels to feet and is a major part of Manila’s Fixed Gear Bike movement. Commenting on his new role, ECD Brandie Tan said: “Dale’s promotion to becoming Creative Director was inevitable. His talent, combined with his drive and passion is a rarity.”

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