news

Changing Things Up

BBDO Guerrero | Proximity Philippines has made three internal appointments as it reorganizes its management responsibilities and structure.

Read More Your browser does not support SVG

Proximity Shop – Open for Business

BBDO Guerrero & Proximity Philippines today launch a new shopper marketing agency under the network banner of Proximity Shop. This new agency is looking to expand the agency’s existing offering by providing creative advice and expertise within the retail environment. Their remit will cover all aspects of the shopper experience from retail design to in-store display.

Read More Your browser does not support SVG

A Good Night at AOY—and at Spikes

On Tuesday night we received more awards at the prestigious Spikes Asia 2011 advertising festival held in Singapore than any other agency in the country

Read More Your browser does not support SVG

FedEx “Takes the Drama Out of Delivery”

BBDO Guerrero has created a new integrated advertising campaign for its client FedEx, the world’s largest express transportation company.  The campaign target individual light-weight shippers and serves to highlight its capabilities in shipping between markets in Asia.

Read More Your browser does not support SVG

BBDO GUERRERO Most Awarded Agency at IMMAP

At the IMMAP Boomerang awards which mark excellence in digital marketing, and were held in Rockwell, Makati on August 24th, BBDO Guerrero scooped four of the ten coveted “Boomerang” rewards. This made them the most awarded Digital advertising in the country for the fourth year running.

Read More Your browser does not support SVG

Pepsi hits front page with tactical ad

We have created a tactical press advertisement for Pepsi in response to President Aquino’s answer to an interviewer’s questioning about the state of his love life.

Read More Your browser does not support SVG

A lion d’argent for Saridon—and network of the year too

We’re happy to be one of the 18 agencies that contributed to our Network of the Year win at Cannes. It’s an unprecedented five years out of five now. And next year our Silver Lion winners for Saridon, Gary and Rey, are hoping to make it on stage as Gold winners. We’ll get them as far as the Palais. But those final few steps are going to be up to them.

Read More Your browser does not support SVG

Pepsi Pinas goes global

Our new two minute spot for Pepsi Pinas launched on Sunday. And in just three days it has shot into the top 30 of the global viral video chart. (Number 28 as of Tuesday night.) The video pays tribute to the Pinoy action movie genre of the 1980s. With flares, eyepatched villains and owner-type police jeeps. See the link for details.

Read More Your browser does not support SVG

What has digital done to agencies?

That was the title of last night's webinar, hosted by IMMAP the Internet and Mobile Marketing association of The Philippines. This first installment of a 4-part Webinar series Digital led by David discussing how the digital space has added an exciting dimension to how creative agencies like ours think and move. Here is a link to the presentation.

Read More Your browser does not support SVG

Lightning strikes 31 times at Kidlat

BBDO Guerrero and Proximity Philippines were the most awarded agencies at the recently concluded Kidlat Awards in Boracay.

Read More Your browser does not support SVG

Sky Broadband TV campaign a hit in print

Legendary Business World columnist Nanette Diyco recently wrote some nice things about our new TV campaign for Sky Broadband. The spots ask you to get ready to live life as fast as their super-fast 5Mbps Plan. You can read the story here:

Read More Your browser does not support SVG

FedEx gets in the book at D&AD;

Our Integrated Digital Campaign is one of just five campaigns worldwide to achieve in-book status at this year’s D&AD; awards. More details to come but meanwhile congratulations to all involved with this campaign in the agency – and to our collaborators in client service at BBDO NY, web development at grow interactive and media at OMD NY.

Read More Your browser does not support SVG