news

Remembering the lives lost in Mindanao

Two years have passed since 32 media men and 26 civilians were massacred in the town of Ampatuan in Maguindanao province, and the case has had little progress.

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The most effective creative agency in the Philippines

BBDO Guerrero were awarded the prestigious “Agency of The Year” trophy at the 22nd Philippines Advertising Congress held in Naga City on 19th November 2011.

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Taking our share in the PGDA

BBDO Guerrero | Proximity Philippines has collected more awards (PGDAs) than any other organization at the 2ndPhilippines Graphic Design Awards held on Saturday 5thNovember in Ortigas.

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Changing Things Up

BBDO Guerrero | Proximity Philippines has made three internal appointments as it reorganizes its management responsibilities and structure.

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Proximity Shop – Open for Business

BBDO Guerrero & Proximity Philippines today launch a new shopper marketing agency under the network banner of Proximity Shop. This new agency is looking to expand the agency’s existing offering by providing creative advice and expertise within the retail environment. Their remit will cover all aspects of the shopper experience from retail design to in-store display.

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A Good Night at AOY—and at Spikes

On Tuesday night we received more awards at the prestigious Spikes Asia 2011 advertising festival held in Singapore than any other agency in the country

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FedEx “Takes the Drama Out of Delivery”

BBDO Guerrero has created a new integrated advertising campaign for its client FedEx, the world’s largest express transportation company.  The campaign target individual light-weight shippers and serves to highlight its capabilities in shipping between markets in Asia.

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BBDO GUERRERO Most Awarded Agency at IMMAP

At the IMMAP Boomerang awards which mark excellence in digital marketing, and were held in Rockwell, Makati on August 24th, BBDO Guerrero scooped four of the ten coveted “Boomerang” rewards. This made them the most awarded Digital advertising in the country for the fourth year running.

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Pepsi hits front page with tactical ad

We have created a tactical press advertisement for Pepsi in response to President Aquino’s answer to an interviewer’s questioning about the state of his love life.

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A lion d’argent for Saridon—and network of the year too

We’re happy to be one of the 18 agencies that contributed to our Network of the Year win at Cannes. It’s an unprecedented five years out of five now. And next year our Silver Lion winners for Saridon, Gary and Rey, are hoping to make it on stage as Gold winners. We’ll get them as far as the Palais. But those final few steps are going to be up to them.

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Pepsi Pinas goes global

Our new two minute spot for Pepsi Pinas launched on Sunday. And in just three days it has shot into the top 30 of the global viral video chart. (Number 28 as of Tuesday night.) The video pays tribute to the Pinoy action movie genre of the 1980s. With flares, eyepatched villains and owner-type police jeeps. See the link for details.

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What has digital done to agencies?

That was the title of last night's webinar, hosted by IMMAP the Internet and Mobile Marketing association of The Philippines. This first installment of a 4-part Webinar series Digital led by David discussing how the digital space has added an exciting dimension to how creative agencies like ours think and move. Here is a link to the presentation.

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