Lola Lola! Bayan Wins Gold At Echo Awards
Our Lola Techie campaign for Bayan DSL has just picked up an ECHO DMA International Gold Award.
This is a big deal.
The DMA International ECHO Awards Competition honors the world’s best direct marketing campaigns — campaigns that have raised the bar in terms of strategy, creativity and results.
Campaigns recognized by ECHO not only do everything right in terms of marketing and creative execution, they demonstrate insight into audience behavior and earn the involvement of their target markets. Outstanding creative is necessary to win a coveted ECHO and is one of three required qualities. But it’s just one requirement. Award recipients must also have superb marketing strategy and excellent results.
And we got Gold!