David Guerrero Goes ROGUE

The Department of Tourism’s new slogan, Its More Fun in the Philippines, has gained viral popularity since its launch in early January.

Writing for Rogue Magazine, BBDO’s Chairman and Chief Creative Officer recounts about having more than 30 creative minds come together to promote the country. And shares how visiting a fun diving spot led to the idea that won the battle among eight of the nation’s top advertising agencies.

Don’t forget to grab a copy of this month’s issue of Rogue.

 

Turn to page 58 to read David Guerrero’s full article.