BBDO Guerrero’s #ArawMoTo campaign for Pepsi trends worldwide!
BBDO Guerrero has just launched the #ArawMoTo campaign for Pepsi. The campaign, made up of an out-of-home placement, a false cover, and digital efforts, was launched on Saturday, April 11, 2015.
On Saturday, Pepsi stepped up its digital efforts by coming up with a ‘Twitter Party’ hosted by the Philippines most sought-after teen actor, Daniel Padilla. The objective of the Twitter Party was to tweet Daniel the things that they wanted to do but have never done with the hashtag ‘ArawMoTo.’ lucky tweeters in return got a response from Daniel via a personalized video, photo, or mention.
The results for the #ArawMoTo campaign became a huge success. #ArawMoTo trended number 1 in not just in the Philippine but also worldwide.
Created by BBDO Guerrero’s creative team, Dale Lopez, Nikki Golez, Rizza Garcia, Lance Francisco, Lee Anne Zipagan, Mark Sison, Rafa Santos, and Ana Alcala, the campaign kicked off with the comeback reveal of its newest endorser, Bamboo Manalac.
The #ArawMoTo campaign is a localization of Pepsi’s worldwide message ‘Live for Now.’ It evokes the message of making the most of every moment, and acting on something that you’ve always wanted.