BBDO GUERRERO Wins SM Supermalls
BBDO Guerrero | Proximity Philippines recently won the SM Supermalls account in a two-way pitch against Ace Saatchi & Saatchi.
Owned by SM Prime Holdings, Inc., the country’s largest mall operator, SM Supermalls is a chain of shopping malls in the Philippines that started the malling phenomenon in the 1990s, which eventually became a way of life for millions of Filipinos over the years. SM Supermalls continue to offer a fully integrated shopping, dining and entertainment experience across their 42 malls nationwide and in China.
A project formerly assigned to Campaigns & Grey, BBDO Guerrero | Proximity Philippines is tasked to take on SM Supermalls’ full-year seasonal campaigns.
Tony Harris, Chief Executive at BBDO Guerrero | Proximity Philippines said, “We pride ourselves on producing ideas that can really excite the whole nation and what could be a better opportunity than creating something for SM, a truly national success”.