BBDO Guerrero Triumphs at Boomerang Awards
BBDO Guerrero | Proximity Philippines proved to be the most successful digital agency again for the 5th year running in the Internet Mobile & Marketing Association of the Philippines’ (IMMAP) 6th Boomerang Awards on September 13, 2012.
Of the 13 awards given out, BBDO won 4 for some of the agency’s biggest clients – FedEx, Pepsi Co Philippines and the Philippine Department of Tourism.
In the Brand Experience category where campaigns were recognized for innovating how consumers perceive a brand’s product and services, DOT’s “It’s More Fun In The Philippines” country-branding campaign got the Gold Boomerang. Bronzes in the same category were also given to FedEx’ “Take The Drama Out Of Delivery” campaign as well as Mountain Dew’s “Dew It Dares” campaign.
DOT’s “It’s More Fun In The Philippines” campaign also bagged a Silver Boomerang in the Channel Experience category for having shown best of breed execution in content.
Tony Harris, BBDO’s Chief Executive, said, “This is a really tremendous result as it once again puts us at the forefront of integrated communications and it is particularly pleasing when the prizes are awarded for work across a spread of our most significant clients”.