BBDO GUERRERO | PROXIMITY PHILIPPINES Launches DESIGNWORKS@ BBDO
BBDO Guerrero | Proximity Philippines has launched its own bespoke design unit called DesignWorks at BBDO. This offering mirrors the highly successful DesignWorks office attached to BBDO’s New York office.
DesignWorks at BBDO will offer clients the opportunity for bespoke design projects – such as retail concepts, fashion items, logo development or fully-fledged brand guidelines. Already, they have helped BBDO Guerrero | Proximity Philippines to create the Department Of Tourism’s “banig” logo design, which has already proved hugely popular amongst their partners and stakeholders.
Tony Harris, Chief Executive of BBDO Guerrero | Proximity Philippines, said, “The Agency has always had a long tradition of excellent design but it has normally been associated with existing advertising projects. We have such an array of exceptional talent here that we wanted to be able to work on all potential aspects of design”.
He continues, “Often, design can be the launch-pad for a brand and it allows us to get involved with clients much earlier in their development process. On other occasions, it is a means of amplifying an existing brand’s success. So, whether the ambition is for t-Shirts or exhibition stands, Designworks will allow us to expand our offering to clients and engage in ever more meaningful conversations with them”.