BBDO Guerrero promotes young talent

BBDO Guerrero announces several promotions in its Creative and Account Management Departments.


Michelle Edu is named Associate Creative Director after three years of working in the agency. Since joining in 2014 as a fresh graduate, she immediately showed great potential and has been a key contributor to the work on some of the agency’s largest brands.

She has been recognized for her work with Golds at London International Awards and Kidlat Awards and with an Innovative Excellence award at Boomerang Awards for projects like Pepsi Perya (Pepsico), Thumb Stopping Videos (Yellow Cab), and Touch Me/Touch Me Not (Noli Me Tangere).

Meanwhile, Kaye Sordan moves up to Account Director. Kaye exhibits grace under pressure, attention to detail, and provides strong strategic advice that has won her her clients’ and team’s trust through the years. She is also actively involved in managing the agency’s internship programs.

Lastly, Toby Bajamundi and Monica Hiceta assume new roles as Senior Account Managers. These young suits are passionate and self-motivated, and have taken ownership of their brands – focused on delivering the best work.

“We are committed to developing our talent…it is important that they are challenged enough to excel, and have the right support and guidance to grow,” says Managing Director Francine Kahn-Gonzalez. “We are very proud of our team, and look forward to witnessing more successes as they assume their new roles in the agency.”