BBDO Guerrero launches #playforreal campaign for Johnson’s Baby

Johnson’s has been a great advocate in promoting childhood development through play. Since play-time activities are essential for a child’s cognitive, physical and social development through sensory experiences, they launched the #playforreal advocacadminy where children were encouraged to play using their senses.

Developed by BBDO creative team, Peachy Bretana, Lauren Lim and Keith Comez, Johnson’s has released an online video entitled #playforreal that highlights the moments of learning. Moms were encouraged to let their kids play outside instead of staying indoors playing with technology.

Watch video below: