BBDO Guerrero has launched a campaign to introduce Emperador HotShot – the first cinnamon-spiced brandy in the Philippines. This new product, which revolutionizes drinking brandy through shooting, is Emperador Distillers, Inc.’s latest addition to their vast portolfio of brandy choices.

“A product of this caliber and quality deserves a big reveal with a strong and comprehensive marketing campaign,” says Winston Co, President of Emperador Distillers, Inc. “We are excited to roll this out and introduce this new drink to the Filipino public.”

The new product was introduced through a robust digital campaign, nationwide onground activation events, and a TV commercial that was directed by Sid Maderazo under 88 Storey Films. For the launch, Emperador partnered with A-list celebrities James Reid and Nadine Lustre, the brand’s new endorsers, along with their squad members Bret Jackson and Lauren Reid.

“We wanted to tell the story of how HotShot can ultimately make your party hotter as the drink brings fun to the crowd in the room,” says John M. Unson, Director of Marketing of BBDO Guerrero. “With a simple and clear idea coupled with both a powerful treatment and the right influencers, this campaign hopes to get the market excited about this new product.”