BBDO Guerrero helps RCBC launch a major rebrand

Rizal Commercial Banking Corporation (RCBC) recently unveiled its new brand identity, with the help of BBDO Guerrero, who were brought on to develop and implement the rebranding strategy and creative.

RCBC has gone to market with a fresh message and philosophy, and a new look and feel that spans all brand assets – from cards to brand facades – in order to modernise their approach to clients’ financial needs.


The new brand identity was unveiled during a media launch which also marked the start of a rebranding campaign around the line: “We believe in you.” This is aimed at providing support for all their clients’ financial needs through exceptional customer service and product innovation.

Ces Natividad, Chief Marketing Officer from RCBC commented, “We are more than excited to reintroduce RCBC to our market. Our partnership with BBDO Guerrero has been both very productive and fruitful and we are very pleased with the new look and messaging that were prepared for the relaunch of the brand. We are looking forward to sharing this to our customers.”

“We were immediately challenged by the brief,’ commented David Guerrero, Creative Chairman of BBDO Guerrero. “And after much preparation, we share the excitement of our clients in seeing the new RCBC identity applied around the country.”