BBDO Guerrero celebrates PH Reading Assoc’s 50th year by hiding books in font folders
The Reading Association of the Philippines (RAP) and BBDO Guerrero have introduced a collection of original typefaces called Font Books.
BBDO Guerrero designed a mix of display and text fonts, individually crafted to give a better appreciation and understanding of classic stories. Hidden in every free download is a copy of the classic novel that inspired it, in both eBook and audiobook formats.
Instead of the generic font preview that is typically used, such as “The quick brown fox jumps over the lazy dog,” Font Books uses custom excerpts taken from the novels that inspired the fonts, such as “It was that accursed white whale that razed me; made a poor pegging lubber of me for ever and a day!” (Moby Dick) and “One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin.” (The Metamorphosis.)
Font Books was launched on February 15 at Graphika 2020, one of the world’s biggest design events, with the fonts printed in an actual book that attendees could peruse.
“We created these typefaces as a way to feature books in a new, non-intrusive manner—inspired by people just like myself who spend way too much time looking for free fonts online and not enough getting into the classics,” says BBDO Guerrero Creative Director—and the art-based talent behind the work—Michelle Edu.
BBDO Guerrero Creative Chairman David Guerrero adds, “This is a labor of love and stealth by the team. Download a new font for free and get a timeless work of literature in the bargain. We hope it sparks off renewed appreciation for these great books.”
Eight font books are available so far on fontbooks.org: Moby-Dick, The Metamorphosis, The Time Machine, Kama Sutra, The Strange Case of Dr. Jekyll and Mr. Hyde, The Secret Garden, A Princess of Mars, and Peter Pan. Five more are scheduled to be released in the next week.