BBDO Guerrero brings home a D&AD Pencil for SPAM®

BBDO Guerrero was awarded a Wood Pencil at this year’s D&AD Professional Awards, held in London last May 23 for its highly-awarded SPAM® Recipeoke Campaign.

The D&AD Professional Awards are recognized globally as the highest and most sought after creative accolade, entered and attended by the best from around the world.

The Pencil was awarded to the agency’s work for Hormel Foods International, SPAM® Recipeoke – a series of cooking videokes patterned after favorite genres such as boyband pop and 90s R&B. By having a full, working recipe as lyrics, the videos made it easier to remember each dish’s preparation.

David Guerrero, BBDO Guerrero Creative Chairman, says: “We are very honoured to receive this recognition. Congratulations to our teams who worked on this campaign and a huge thanks to our client for their unwavering support.