Passionate work requires passionate people.

Because doing great work starts with having the right attitude,

Wherever we are in the world, we uphold and exhibit  the same set of values.

1. We Make the Work Better

You’ll often hear from us that, “Good is the enemy of great.” And we don’t just stop at good. That’s why we constantly push for new ways to improve the work.

2. Clients Love Us

 We take pride in our Client relationships.

And like chefs not waiters – we do more than what we’re told. We have unexpected ideas that Client’s don’t always ask for, but they trust us enough to listen.

 

3. We, Not Me Oriented

Great work isn’t done alone.

As a team, we share skills and collaborate to do the best work for our Clients.

4. Hand Raisers not Finger Pointers

There’s no job that’s too big or too small for us.

When people say it can’t be done, we’ll be the first to ask, “Why not?”

5. Radiators not Drains

Our nspiration is infectious.

We love doing what we’re doing, and we challenge each other to do their best.

6. Presents Well

We’re passionate about our ideas.

And you can tell by the way we share them.

7. Possesses Healthy Paranoia

We work like it’s our first day on the job – like our lives depended on it.

Because someone, somewhere, might have better ideas and that makes us work harder.

8. Closers

Campaigns can run quickly or take time.

Whether it’s a week, a month, or more, we have the perseverance to do the work and see it through.

9. Bounces Back

 Off days exist. Work doesn’t always go how we want it to. But whatever the problem we find ways to get over any obstacle.

10. Does the Right Thing

We want our work to reflect our beliefs as an agency and as people.

So even if it’s the hard thing, you’ll find us doing the right thing.

You’ll also find us to be great company and always happy to listen.

You’ll be amazed at the kind of things we’re passionate about.

In a much-anticipated launch last January 6, Sec. Ramon Jimenez, Jr. officially revealed the new tourism slogan and logo to the press.

‘The campaign is simple and very truthful, but more importantly, answers the question: Why should I come to the Philippines?’ the Secretary said. ‘We need a line that is easily understood. Competitive. And more fun in the Philippines is true.’

As a show of support and solidarity, Filipinos on Twitter instantly started using #itsmorefuninthephilippines. In a just a few hours after the launch, the country’s slogan became the number one trending topic worldwide. For over 24 hours.

‘The response has been very positive.’ commented presidential spokesperson Edwin Lacierda, in an official statement on Malacañang’s support for the new campaign.

Aside from being picked up by every news outfit in the country, what was more impressive was the amount of traction and attention the idea got in just four days.

The website itsmorefuninthephilippines.com got over 160,000 unique visits—with 1800 simultaneous users at its peak. People sent in over 4000 emails, all of which were positive.

The idea was so popular, 50 unofficial Facebook pages popped up over the weekend, with the most popular ones having over 7,000 likes.

There was such an overwhelming number of user-generated photos and ads, that a fan even put up a website called morefunmaker.com devoted solely to It’s More Fun in the Philippines memes.

The campaign was ranked first in this week’s Top 20 at AdCritic and was pick of the day at Creativity Online. It was also featured in Forbes.com, the Huffington Post, and Ad Age in the last week.

Manny Nepomuceno has joined Proximity Philippines as Digital Director. He had previously been working at Campaigns & Grey as head of their digital marketing practice and prior to that at Netbooster Asia as their head of CRM and Web Analytics.

Nepomuceno is co-founder and co-organizer of MobileMondays Manila, a telco-neutral organization devoted to the growth of mobile marketing in the country. He is also a digital marketing instructor and resource person for IMMAP’s Certified Digital Marketing Program.

Proximity Philippines was the most awarded digital agency for the fourth year running at the IMMAP Boomerang awards and has developed award-winning integrated campaigns with its sister agency, BBDO Guerrero for accounts such as Pepsi and Bayan Telecommunications.

Manny Nepomuceno said, “ I am thrilled to be joining an agency as successful as Proximity. Not only are they great performers locally but as a network, their reputation is second to none. Whilst many agencies talk the talk about wanting to be integrated and digitally-savvy, Proximity genuinely walk the walk – for them integration is a standard response to a client brief”.

Tony Harris, Chief Executive of BBDO Guerrero | Proximity Philippines, said, “Manny was a standout candidate for us. He has a wonderful ability of making the complex appear simple and unlike so many in his field of expertise, never lapses to jargon nor relies on sweeping generalities. He is an excellent operator and just the man we need as our digital capabilities become ever more important in our client relationships”.

BBDO Guerrero has created a new campaign for their client, Pizza Hut which aims to get every Pinoy’s time in sync with the Philippine Standard Time (PST). This campaign is part of Pizza Hut’s well-established “Hate Late” campaign which is testament to its commitment to on-time delivery. The “Juan Time” initiative is launched in conjunction with the Department Of Science And Technology (DOST) and Discovery Channel.

DOST have already launched their “Juan Time” campaign for synchronizing time and this will give the initiative new impetus.

The integrated campaign will kick off with a one-off event on the 30^th December at the Smart Araneta Coliseum which will contain a “Pre-Countdown Countdown” as a practice run for the real thing on New Year’s Eve.

A tweeting clock has been set up by Pizza Hut at  so you can follow the events as they unfold and synchronise your time to the Philippine atomic clock.

The campaign will be further supported by press and radio executions to reinforce Pizza Hut’s “Hate Late” connection with the “Juan Time” initiative.

David Guerrero, Chairman and CCO of BBDO Guerrero, said, “In England, they watch New Year in with Big Ben and in New York, everyone is fixed on Times Square but here no-one can agree when New Year comes in exactly so it seemed the perfect opportunity for those most punctual of services for Pizza Hut to become involved with this synchronizing initiative. What better New Year’s resolution than to start the year on time”.

BBDO Guerrero Chairman David Guerrero and Department of Tourism Secretary Mon Jimenez

BBDO Guerrero | Proximity Philippines has been selected and appointed as Agency of Record for the Philippine Department of Tourism after making the winning pitch and bid for the country’s tourism branding campaign. They are tasked with creating an idea that will shape all forms of communication for the country’s domestic and international tourism promotions.

The selection and appointment comes after a rigorous pitch which involved seven other agencies – Aspac, DDB, Dentsu, J.Romero, JWT, Lowe and Y&R.

Further development of BBDO Guerrero’s concept is underway and the first iterations of the new campaign will emerge in the course of the first half of 2012. The work will however, cover all major media, both in the Philippines and overseas with special emphasis on digital communications like social media.

Last September, the DOT opted to hold a second bidding process after only one advertising agency qualified – coincidentally also BBDO Guerrero. The Department of Tourism decided to rethink the terms of reference of the project with the assumption to office of the new Tourism Secretary, Ramon Jimenez, Jr.

The pitch review was personally headed by the Secretary, who was keen to encourage agencies to expand their thinking and explore all areas of the marketing offering in order to make the nation as appealing as some of its neighbors who are much higher ranked for consideration by potential visitors.

Secretary Jimenez said, “Because of the requirements of the bid process I had to brief my agencies through a series of public speeches and interviews. In these, I talked about the warmth and the vitality of our people as being what makes our country special. In their campaign, BBDO Guerrero was able to capture and encapsulate this complex problem into a motivating and exciting campaign. They were the last of the eight agencies presenting. And they were the exclamation point at the end of a long sentence.”

David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero | Proximity Philippines, stated, “Our competition is global. And our responsibility is very local. There could be no better cause or more exciting prospect than communicating one of the world’s most enjoyable travel experiences. We – and our worldwide network – are looking forward to making this a truly memorable and effective campaign that will benefit all of us who live here.”

He continued, “It’s been a pretty good 12 months for us, winning Agency of the Year locally – and Network of the Year globally – but this is the best Christmas present we could have hoped to receive.”

Pepsi Philippines is partnering with My Shelter Foundation, to install more solar bottle lights this Christmas. The campaign, devised by BBDO Guerrero, is designed to get spread support for the grassroots solar lighting campaign in The Philippines and beyond.

This seasonal initiative is one of the first under a new global identity for the project – called a “Liter of Light.” A ‘Give the Gift of Light’ e-card being launched today allows individuals to donate directly to the project at www.aliteroflight.org.

Solar Bottle Lights provide an innovative minimal-cost, carbon-free lighting solution for low-income communities. Discarded plastic soft-drink bottles are filled with water and a small amount of bleach. The bottle then refracts the sun’s rays to produce daytime lighting equivalent to a 55W electric bulb.

The project gained a special mention by UNFCCC Executive Secretary Christina Figueres at the recent 2011 World Climate summit in Durban, South Africa. She described it as “a practical example of battling the effects of climate change and at the same time overcoming poverty.”

The simplicity of the idea has also attracted huge positive interest in the media with TV news coverage on the BBC, NHK and many other broadcasters. Many influential bloggers and online media have featured the project whilst it has also been presented at TEDx Mumbai and Dubai.

The Head of the Foundation, Illac Diaz said, “Basic lighting would seem to be a fundamental right for any community and yet too often in our crowded urban areas, it simply doesn’t exist. By the easy application of previously-used plastic bottles we can create a cost-efficient and environmentally-friendly solution for basic lighting needs”.

Sunil D’Souza, Country Head of Pepsi Philippines, also stated, “Through BBDO’s efforts, Pepsi have already enjoyed a successful partnership with Illac and his team. We are looking forward to another ‘upcycling’ project in which we can develop a programme that can build partnerships with those who want to support, whilst at the same time providing access to help for those who need it most”.

David Guerrero, Chairman of BBDO Guerrero said, “There has already been an enormous amount of interest, in this project and it is very satisfying that we together with our friends at MyShelter and Pepsi can help to bring this uniquely Filipino initiative to a worldwide audience”.

Two years have passed since 32 media men and 26 civilians were massacred in the town of Ampatuan in Maguindanao province, and the case has had little progress.

For the second anniversary of the crime, the National Union of Journalists (NUJP) collaborated with advertising agency BBDO Guerrero and the nation’s most-read newspaper, the Philippine Daily Inquirer to bring to light what happened in Maguindanao on November 23, 2009.

“The quest for justice for the victims of the massacre starts with not forgetting the crime, remembering its horror, and standing together drawing strength from each other’s sense of humanity so that this will not happen again,” said Secretary General Rowena Paraan.

The campaign, entitled REMEMBER, launched Monday and will run for a week, beginning with pictures of Inquirer columnists having their eyes closed in the Opinion section. A headline reads, “Some people would rather forget what happened in Maguindanao. We’ve closed our eyes to remember.”

Another part of the campaign is a print ad, with a visual of two years’ worth of newspapers stacked up.  Next to it are call-outs revealing news headlines of the months that have passed, representing a timeline. And buried at the bottom is the newspaper with the massacre as headline.

The ad signs off with the line, “Two years and still no justice.” and “nujp.org“. The print ad will be running in Baguio, Bulacan, Cebu, Cagayan de Oro and Davao newspapers.

To support an international campaign against impunity, REMEMBER also includes a social media effort and a radio campaign that defines the word through examples of it.

Three stories were chosen from the 146 media killings in the past 25 years. The events are recounted in a straightforward manner, allowing reality to shock the listener.

REMEMBER is being carried in support of the International Day to End Impunity, held on the anniversary of the Ampatuan massacre by a global network of organizations.

Other activities organized by NUJP for the second anniversary commemoration of the Ampatuan massacre and International Day to End Impunity include:

1. National Conference on Media Safety – General Santos City, November 20-21

         Agenda:

        a. Risk-Mapping: Mindanao

        b. Responding to threats and assaults against journalists: Quick Reaction, Legal Process and Campaigning

        c. Video teaser launch: NUJP’s “Journalism and Trauma” Project

2. Visit to the massacre site together with media families on November 22.

3. Nationally-coordinated protest action on November 23, with NUJP chapters and media groups participating

4. Mendiola march (Manila) on November 23, together with various media groups, lawyers, human rights organizations and communication students from various colleges and universities.

5. Roundtable discussions on impunity and media killingsby local media, to be organized by NUJP in at least 15 areas, including Baguio, Cagayan de Oro, Butuan, Pampanga, Bulacan, Bukidnon, Bacolod, Sorsogon, Naga, Legaspi and Zamboanga.

6. Evening of poems and songs against impunity, November 17, Access Point (Scout Borromeo near Tomas Morato), a joint initiative of the NUJP and Concerned Artists of the Philippines. Ten journalists and 10 artists to read poems on freedom of expression, press freedom and human rights.

7. Safety Training for journalists from Cotabato, General Santos, South Cotabato, North Cotabato and Sultan Kudarat, November 18-19.

8. Two Years After, a photo wall of drawings by children of media victims, expressing how they feel two years after the massacre

9. Photo Exhibit – photos on the massacre and how media is fighting impunity; 4 sets to be distributed to different areas in the country to serve as roving exhibits, with schools, malls and churches as venues

10. Activities organized by Filipino journalists in Canada, Dubai and US

11. Photojournalists’ Day of Action: Kite flying, Nov. 20, together with their families, featuring 58 kites representing the 58 victims, to be held at the UP Diliman Sunken Garden, led by the Philippine Center for Photojournalism (PCP), an affiliate of NUJP

12. Public Service Ads on media killings and impunity (for print, radio, television and online) COPIES AVAILABLE, JUST CONTACT NUJP OFFICE

13. Under the Lord’s Shadows, a photo and multi-media exhibit by Jes Aznar on Maguindanao. The exhibit will open on November 23, hosted by the gallery the Kanto Artists-Run Space, “The Collective,” located at 7274 Malugay Street San Antonio, Makati. Maguindanao. It will run until December 7.

BBDO Guerrero were awarded the prestigious “Agency of The Year” trophy at the 22^nd Philippines Advertising Congress held in Naga City on 19^th November 2011.

These awards mark the pinnacle of Philippine advertising and give out “Araws” – which stands for Ad-Board Recognition Awards – which mark not just creativity in craft but also the link with effectiveness. They are voted by members of the communications and client communities alike.

BBDO Guerrero won three gold awards – two in print for their Saridon advertising for Bayer Philippines and also in digital for their hugely successful viral campaign for Pepsi Pinas – a pastiche of the old action films from the seventies and eighties. In addition, they won awards across their client portfolio for FedEx, Bayantel, Johnson & Johnson and Sky Broadband.

This marks an excellent couple of months for the Agency where they had been voted the country’s “Best In Creative” by the 4As committee, the leading Digital Agency in the IMMAP Boomerangs and successful showings at both Spikes and LIA.

David Guerrero, Chairman and Chief Creative Officer, said, “This is a tremendously important result for us. We are always delighted to be acknowledged for our work but it is particularly pleasing when we are awarded because our creativity has been allied to actual effectiveness. This is after all, the why we do what we do”.

He continues, “Crucially, many of our most significant clients were represented, endorsing the BBDO philosophy that the best work works best. It is a credit to the partnership that we have with our clients that we are able to compete so well at this most important of award shows and we are delighted to share our success with all of them”.

BBDO Guerrero | Proximity Philippines has collected more awards (PGDAs) than any other organization at the 2^nd Philippines Graphic Design Awards held on Saturday 5^th November in Ortigas.

Whilst no gold awards were given in the Professional category, BBDO Guerrero | Proximity Philippines won three ‘Yellow’ awards for their work for Dole and two for FedEx. They also had two further ‘White’ finalists – for Dole again and Apple Box.

This marks an eventful and successful couple of months for the agency as it follows being the leading Philippines Agency in the International Spikes Advertising Festival held in Singapore and also as the most awarded Digital agency for the fourth year running at IMMAP’s prestigious Boomerang awards.

David Guerrero, Chairman and Chief Creative Officer, said, “At the time when the President has announced an official Design Week, these awards take on even greater importance”.

He continued, “We pride ourselves on going the extra mile for our clients across every aspect of the communication process for our clients and I am genuinely delighted that, having been acknowledged for our ideas and our effectiveness already, we are regarded just as highly for our aesthetics”.